SAYOKO OSADA is a creative director and production designer specializing in worldbuilding and storytelling through multimedia immersive experiences. By combining architecture, video, lighting, sound, and extended reality, her work strives to immerse the audience in the essence through the senses.

Based in New York with a global network, we have collaborated with leading music and brand clients—including Nike, Coachella, Jimmy Kimmel Live, Charlie Puth, HYPEBEAST, and Beyoncé— to deliver concept development, set design, and direction for live, experiential, and film productions.

LIVE

Translating the artist’s vision and music into synesthetic scenography for live performances.

VIEW WORK

IMMERSIVE

Crafting transportive worlds to convey messages through a series of memorable encounters.

VIEW WORK

FILM

Coming soon....

CLIENTS

MUSIC
COACHELLA
GORDO
CHARLIE PUTH
JIMMY KIMMEL LIVE
VIKTORIA MODESTA
THE BROOKLYN MIRAGE
ARCA
FOURTH WORLD
PAPERWATER
+ more

BRANDS
NIKE
HYPEBEAST
NATIONAL GEOGRAPHIC
IVY PARK
ADIDAS
KATE SPADE
MARCELO BURLON
PROENZA SCHOULER
WATCHES OF SWITZERLAND
AMERICAN EXPRESS
MOËT & CHANDON
+ more

SERVICES

Powered by Good Company, we’re a full-service creative studio and production company with in-house ideation, multimedia production, and post production capabilities.

LIVE
CONCEPT
SHOW DIRECTION
VISUAL DIRECTION
STAGE / PRODUCTION DESIGN
VISUAL ARTIST / VJ

EXPERIENTIAL
CONCEPT
EXPERIENTIAL DIRECTION
SPATIAL DESIGN
ENVIRONMENTAL GRAPHIC DESIGN
DESIGN PRODUCTION

FILM
CONCEPT
FILM / VIDEO DIRECTION
PRODUCTION DESIGN
GRAPHIC DESIGN

CONTACT

sayoko.says@gmail.com
@sayokoosada

NYC

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